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BEATLES REFUSE TO PLAY BEFORE SEGREGATED AUDIENCES

We never play to segregated audiences, and we're not going to start now."
—John Lennon during the '64 tour

During the spring of 1964, when the contracts with local promoters for the North American Tour were being negotiated, the Civil Rights Act had not yet become law, but the Beatles were adamant that they would not play if the audience was segregated, and their performance contracts included a clause to that effect.

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HERB HOLIDAY

Herb Holiday was a New Orleans radio DJ, promoter, and former race car driver. Although diminutive in stature, he did not shy away from taking on the biggest act of all time, although the price of the Beatles gave him sticker shock. On April 16, 1964, he signed the Fab Four to play in New Orleans City Park Stadium (now Tad Gormley Stadium).

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THE BEATLES ARE COMING TO NEW ORLEANS!

Several cities made offers to the Beatles booking agency for the September 16th date on their first tour of the U.S., among them: Miami, Norfolk, Washington, D.C., Charlotte, Atlanta, Louisville, Memphis, and Nashville. But the birthplace of rhythm & blues won out!

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