The Beatles were not taken seriously by the adult world in 1964. Their "music" was noise, they were a fad, and nobody would know who they were in a year (1965). This opened the door for four teenagers to be appointed as special correspondents to cover the Beatles in New Orleans by newspapers in Baton Rouge & Jackson Mississippi, including the brother and sister team of Florence and Stan Hughes, shown in this photo. In Beatles Day in New Orleans all four "teen reporters" recount how they finagled their way into the press conference and concert, what it was like to meet the Fab Four, and the chaos, bedlam, and hysteria of Beatlemania.
The mayor of New Orleans in 1964 was sixty-year-old Vic Schiro, affectionally called "the little mayor" by President Lyndon Johnson. As a result of his love of the spotlight, a series of fortuitous events, and a humorous gesture of affection on John Lennon's part, Schiro would attain rock-star-like status among Louisiana Beatles fans as the "Lord Mayor" of New Orleans.