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Mayor Schiro and the Beatles

At the Beatles press conference, Mayor Vic Schiro had the Beatles sign his Proclamation declaring September 16, 1964 "Beatles Day in New Orleans." He later announced that he would give a copy of the autographed Proclamation to any young fan who wrote him requesting one. He was soon deluged with thousands of requests.

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WWL TV Interview

I was interviewed on WWL TV in New Orleans on Monday. I was lucky to get Eric Paulsen, who was a good friend of Fats Domino, doing the interview. He liked the book a lot and gave it a great review. Here is the link to the interview:

https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.wwltv.com%2Fvideo%2Fnews%2Flocal%2Fmorning-show%2F55-years-ago-today-the-beatles-at-city-park%2F289-fe20703a-41a0-4bcb-bade-8dc836fc30af&data=02%7C01%7C%7C4e662fe921534e9edcf408d73ac14016%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637042473983502398&sdata=SYuNfSqZ1QOzItaPZ4baOUPe3pGtMbpZxa7aftI2Zus%3D&reserved=0

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The Teen Reporters

The Beatles were not taken seriously by the adult world in 1964. Their "music" was noise, they were a fad, and nobody would know who they were in a year (1965). This opened the door for four teenagers to be appointed as special correspondents to cover the Beatles in New Orleans by newspapers in Baton Rouge & Jackson Mississippi, including the brother and sister team of Florence and Stan Hughes, shown in this photo. In Beatles Day in New Orleans all four "teen reporters" recount how they finagled their way into the press conference and concert, what it was like to meet the Fab Four, and the chaos, bedlam, and hysteria of Beatlemania.

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Clarence "Frogman" Henry: A Man of Many Frogs

Clarence "Frogman" Henry, an opening act for the Beatles 1964 American Tour, has lived in the same home in the Algiers section of New Orleans since 1961. Also occupying his home are lots and lots of frogs—hundreds of stuffed frogs and other forms of the amphibious croakers, covering his grand piano and every shelf and nook of his house—gifts from fans and fellow performers.

I asked Frogman if he ever turned down a frog.

"Never!" he emphatically replied.

My hunt to find a frog that would be unique to his collection resulted in the croaker he holds in this photo.

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Yes, Virginea, there will be a Beatles Day in New Orleans

Mayor Vic Schiro "OK's" the memo of his secretary, Virginea Burguiere, to proclaim September 16, 1964, Beatles Day in New Orleans.
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NEW ORLEANS GETS READY FOR THE BEATLES

"I've got it on my calendar. Who are those guys again?"

 

The Beatles are penciled into Mayor Schiro's calendar for 8:00 p.m., September 16th at New Orleans City Park, with a notation to "follow up for names" for the Certificates of Honorary New Orleans Citizenship.

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THE BEATLES MAYOR

The mayor of New Orleans in 1964 was sixty-year-old Vic Schiro, affectionally called "the little mayor" by President Lyndon Johnson. As a result of his love of the spotlight, a series of fortuitous events, and a humorous gesture of affection on John Lennon's part, Schiro would attain rock-star-like status among Louisiana Beatles fans as the "Lord Mayor" of New Orleans.

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HERB HOLIDAY

Herb Holiday was a New Orleans radio DJ, promoter, and former race car driver. Although diminutive in stature, he did not shy away from taking on the biggest act of all time, although the price of the Beatles gave him sticker shock. On April 16, 1964, he signed the Fab Four to play in New Orleans City Park Stadium (now Tad Gormley Stadium).

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THE BEATLES ARE COMING TO NEW ORLEANS!

Several cities made offers to the Beatles booking agency for the September 16th date on their first tour of the U.S., among them: Miami, Norfolk, Washington, D.C., Charlotte, Atlanta, Louisville, Memphis, and Nashville. But the birthplace of rhythm & blues won out!

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