"I've got it on my calendar. Who are those guys again?"
The Beatles are penciled into Mayor Schiro's calendar for 8:00 p.m., September 16th at New Orleans City Park, with a notation to "follow up for names" for the Certificates of Honorary New Orleans Citizenship.
Herb Holiday was a New Orleans radio DJ, promoter, and former race car driver. Although diminutive in stature, he did not shy away from taking on the biggest act of all time, although the price of the Beatles gave him sticker shock. On April 16, 1964, he signed the Fab Four to play in New Orleans City Park Stadium (now Tad Gormley Stadium).
Several cities made offers to the Beatles booking agency for the September 16th date on their first tour of the U.S., among them: Miami, Norfolk, Washington, D.C., Charlotte, Atlanta, Louisville, Memphis, and Nashville. But the birthplace of rhythm & blues won out!