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New Orleans Mayor Vic Shiro had no children of his own, and when his last term in office expired, he gave the original "Beatles Day in New Orleans" Proclamation, autographed by all four Beatles, to one of his aides. The Proclamation has since made its way across the U.S. as part of a traveling Beatles Grammy Museum exhibit and has been seen by fans as far away as Osaka, Japan.

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"The Bach of Rock"
Photo by Michel P. Smith, copyright The Historic New Orleans Collection

Henry Roeland "Roy" Byrd, a/k/a Professor Longhair, best known for his Mardi Gras anthem, "Go to the Mardi Gras," learned how to play piano on old, broken down pianos thrown out with the trash. His idiosyncratic, of-the-wall piano playing can best be heard on such classics as "Red Beans," "Big Chief," "Mess Around," and "How Long Has That Train Been Gone." In 1975, when long-time Longhair admirer Paul McCartney was in New Orleans to record his album "Venus & Mars," Paul struck up a friendship with the Professor, although "Fess" reportedly didn't know who the Beatles were, and referred to McCartney as "McCarthy."

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Photographer Ted Rozumalski was in New Orleans in 1964 to cover the Beatles for the Houston Chronicle. Ted was a talented photographer-he had already been recognized as press photographer of the year for his work in 1963, an honor he would again receive for his 1964 photos. His photographs appeared in National Geographic, Time, Newsweek, Life, and Sports Illustrated. Eighteen of the 147 photos he took in New Orleans that day are included in Beatles Day in New Orleans, some of which have never been previously published.

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Mayor Schiro and the Beatles

At the Beatles press conference, Mayor Vic Schiro had the Beatles sign his Proclamation declaring September 16, 1964 "Beatles Day in New Orleans." He later announced that he would give a copy of the autographed Proclamation to any young fan who wrote him requesting one. He was soon deluged with thousands of requests.

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WWL TV Interview

I was interviewed on WWL TV in New Orleans on Monday. I was lucky to get Eric Paulsen, who was a good friend of Fats Domino, doing the interview. He liked the book a lot and gave it a great review. Here is the link to the interview:


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The Teen Reporters

The Beatles were not taken seriously by the adult world in 1964. Their "music" was noise, they were a fad, and nobody would know who they were in a year (1965). This opened the door for four teenagers to be appointed as special correspondents to cover the Beatles in New Orleans by newspapers in Baton Rouge & Jackson Mississippi, including the brother and sister team of Florence and Stan Hughes, shown in this photo. In Beatles Day in New Orleans all four "teen reporters" recount how they finagled their way into the press conference and concert, what it was like to meet the Fab Four, and the chaos, bedlam, and hysteria of Beatlemania.

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Yes, Virginea, there will be a Beatles Day in New Orleans

Mayor Vic Schiro "OK's" the memo of his secretary, Virginea Burguiere, to proclaim September 16, 1964, Beatles Day in New Orleans.
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The mayor of New Orleans in 1964 was sixty-year-old Vic Schiro, affectionally called "the little mayor" by President Lyndon Johnson. As a result of his love of the spotlight, a series of fortuitous events, and a humorous gesture of affection on John Lennon's part, Schiro would attain rock-star-like status among Louisiana Beatles fans as the "Lord Mayor" of New Orleans.

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